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Market Your Play: Crafting a Compelling Blurb

  • 18 Jun 2020
  • 12:00 PM - 1:30 PM
  • Online


Registration is closed

ICWP member Patricia Milton invites you to an online Chat to help you develop an effective blurb for your play or musical.

A marketing "blurb," or short description, of your stage work is vital to excite the interest of producers, artistic directors, literary managers, festivals, publishers, and audiences.

A blurb is a few sentences introducing your central dramatic action, used in promotional materials to hook the reader. Think of what you see on the back of a novel. You might be asked for a blurb by a theatre if you're trying to self-produce your play. You might use it when submitting your play to theatres for possible production, or on your play's page on the New Play Exchange. Or, on an application form, it might be worded as "a 100 word description."

In this workshop, we'll look at best practices for writing your short play description. We'll also work with your existing play blurbs (bring one to paste into Chat!) to focus them for maximum impact, eliminating unnecessary language, and helping your play stand out from the crowd.
We will select ~10 tags to craft during the session.

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ICWP Is a 501- c - 3 Non Profit  Organization, incorporated in the State of Ohio, USA

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