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Market Your Play: Crafting a Compelling Tagline for Your Play

  • 06 May 2020
  • 2:00 PM - 3:30 PM
  • Online

Registration is closed
ICWP member Patricia Milton invites you to an online Chat to help you develop your play tagline or blurb.A marketing "blurb," or short description, of your play is vital to excite the interest of producers, artistic directors, literary managers, festivals, publishers, and audiences.

A blurb is a few sentences introducing your central dramatic action, used in promotional materials to hook the reader. Think of what you see on the back of a novel. You might be asked for a blurb by a theatre if you're trying to self-produce your play. You might use it when submitting your play to theatres for possible production, or on your play's page on the New Play Exchange. Or, on an application form, it might be worded as "a 100 word description."

In this workshop, we'll look at best practices for writing your short play description. We'll also work with *your* existing play blurbs (bring one or two to paste into Chat!) to focus them for maximum impact, eliminating unnecessary language, and helping your play stand out from the crowd.

We will select a few tags to craft during the session. Any remaining tags will be held over til the next session.

The International Centre for Women Playwrights is a non-profit organization dedicated to supporting women playwrights around the world.    

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